site log

Site updates

Website updates happen more and more frequently. Gone are the days where you’d have yearly or quarterly meetings on what pages need to be updated or created for your company’s site. With this log, we hope to transparently showcase how often even our own site gets updated.

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April 10, 2026

How to get AI to share your website

Our comprehensive guide to Answer Engine Optimization (AEO) covers how to make your site discoverable to ChatGPT, Perplexity, and other AI platforms. We break down the shift from keyword search to conversational queries, technical foundations that matter, and why writing for humans is still the best strategy for being found by machines.

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April 10, 2026

Before the Prompt: Why AI-Generated Images Still Feel Like Stock

We examine why AI democratization made generic images easier to produce at scale without making them more interesting. Using Stringout and FutureCard as examples, we break down how intentional creative direction and brand-specific assets turn forgettable AI outputs into contextual, ownable imagery.

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April 10, 2026

How to build a cult brand

We break down the Story-Purpose-Action framework that separates brands people use from brands people love. Using Nike, Patagonia, Apple, Airbnb, and Uber as case studies, we explore how core ideology drives every decision and why functional success without purpose leads to low loyalty.

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April 10, 2026

New research posted: How to Implement CookieYes with Webflow Analyze: A Complete Setup Guide

Our technical walkthrough for wiring CookieYes consent events to Webflow Analyze's user tracking API, ensuring analytics scripts fire only after explicit user consent. Covers installation, event listener setup, and the gap CookieYes's own Webflow documentation doesn't address.

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April 10, 2026

New research posted: Squarespace to Webflow: Complete Guide + Migration Services

Our complete migration guide covers the full 8-phase process from Squarespace to Webflow, including CMS mapping, SEO preservation, realistic timelines, and common mistakes that cause ranking drops. Written for marketing teams and founders who've outgrown Squarespace's template constraints.

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March 11, 2026

New research posted: The 3D Tool That Finally Feels Like It Was Built for UI Designers (With One Big Catch)

Our review of Spline3D covers its practical value for web-focused UI/UX work, finding it production-ready for interactive objects and animations despite current limitations in UV mapping, physics simulation, and advanced material controls.

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March 11, 2026

New research posted: Why your website redesign will fail (even if the design is perfect)

We outline why enterprise redesigns fail without operational integration and make the case that scalable design systems, not aesthetic updates alone, determine whether a redesign drives growth or compounds technical debt.

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March 11, 2026

New research posted: How I fixed a 30-point Lighthouse score without touching a single asset

A breakdown of how we resolved a severe performance problem on a Webflow build by lazy-loading Spline embeds with IntersectionObserver, lifting the Lighthouse score from 30 to 90 without modifying a single asset or compromising the design.

March 11, 2026

New research posted: The Super Bowl proved AI still doesn't know its audience

Our analysis of why mainstream AI marketing fails to reach the global workforce, and why trust, built through transparency and genuine utility, will define which companies endure.

March 11, 2026

New research posted: How to use AI without your work looking like everyone else's

Our guide to integrating AI across brand strategy, UX/UI, graphic design, and copywriting, with the central argument that competitive advantage comes not from using AI, but from knowing where human judgment must lead.

March 11, 2026

New research posted: MVB: The 6 brand elements every startup needs before launch

We outline the Minimum Viable Brand framework, a lean approach to brand development that identifies the six foundational elements startups need to launch with clarity, consistency, and room to iterate based on real customer feedback.

March 11, 2026

New research posted: How we use AI responsibly as a creative agency

Our position on AI in creative practice, and why human taste and judgment remain the only reliable defense against the sameness that generic AI outputs produce across brands.

March 11, 2026

New research posted: Digital Native (AI): Beyond the buzzword

We outline what it means to operate as a truly digital-native company in 2025, arguing that AI integration, adaptive brand systems, and platform fluidity are no longer differentiators but the new baseline for companies built to last.

March 11, 2026

New research posted: Fixed, flex, and free: The brand framework that ends approval bottlenecks forever

Our breakdown of a tiered approach to brand governance that categorizes elements into fixed, flex, and free tiers, enabling teams to maintain consistency and move faster without sacrificing creative flexibility or brand equity.

March 11, 2026

New research posted: The Greater Way: How to make your brand bulletproof

Our framework for building adaptive, resilient organizations argues that long-term brand survival requires integrating three core pillars, becoming a digital native, acting like a media company, and embracing purpose-driven leadership, at a time when the average S&P 500 company lifespan has collapsed to under 20 years.

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March 10, 2026

New case study posted: An elevator logistics brand built on biker culture

Elegistics needed a brand to stand out in a crowded industrial space. Inspired by retro Americana and biker aesthetics mixed with raw industrial references, we created a visual identity as tough and dependable as the supply chain itself.

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March 10, 2026

New case study posted: Engineering a mark designed for modularity

Xphere needed a visual identity that reflected their tech-forward position in the elevator industry. We developed a modular system built on a geometric element that embodies modularity, precision, and upward movement, transforming from 2D patterns to 3D forms.

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March 10, 2026

New case study posted: Designing a website that simplifies the overwhelming immigration process

We designed a marketing site for Alma that balances approachability with credibility, using dynamic animations and an intuitive structure to guide users through complex immigration processes.

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March 3, 2026

New case study posted: Designing an experience for two distinct perspectives

Novellia needed to speak to two different audiences, so we created a dual-system approach anchored by color and with distinct messaging, photography, and illustration styles that still felt cohesive across one site.

March 3, 2026

Our new site is live

We just gave ourselves the full agency treatment and launched a new version of our site. Fresh look, same creative energy.

March 3, 2026

New research page

We've launched a space where we share our creative explorations and findings. Every great idea starts with a "what if", and this is where we document ours.

March 3, 2026

A new way to see our work

We added a before-and-after page that showcases the transformation of our projects. At first glance, you see the finished work, hover, and you'll see where it all started.

March 3, 2026

New case study posted: This Festival turned NYC into a dollhouse

For Archtober's milestone anniversary, we developed a "Shared Spaces" theme inspired by NYC's culture of gathering. We created a dollhouse-like illustration where every doorway opens into an iconic city setting.

March 3, 2026

New case study posted: Producing financial education videos that resonate

We transformed Financial Finesse's outdated talking-head videos into engaging content with infographics, conversational voiceovers, and approachable storytelling that resonates with their audience.

March 3, 2026

New case study posted: A campaign to build new Metro payment habits

We helped FutureCard wrap every turnstile in D.C. with brutally simple messaging and high-contrast visuals that cut through the noise of crowded metro stations.

March 3, 2026

New case study posted: A subway campaign designed to stop commuters in their tracks

We created a playful, vibrant holiday campaign for FutureCard that stopped NYC subway commuters in their tracks with sharp copy and bold illustrations across digital boards and subway car banners.

June 8, 2025

Introducing our redesigned website experience

We're delighted to introduce our completely redesigned website!

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January 15, 2025

2024 in a wrap!

Check out our new video reel that showcases our work in a nutshell

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January 15, 2025

Crowning a rebrand project with a website

Following a brand identity reimagination, we outdoored a new website to give ASL a refreshed outlook.

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January 15, 2025

A web app made to disrupt the personal finance industry and close the racial wealth gap

Think of a Personal Financial Management (PFM) tool like Mint and a library of educational content coming together in one place. We enjoyed creating this app for the client and their audience.

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January 15, 2025

A transformational project

On this project, we made a web platform for Asian photographers to share their stories following a rise of violence and discrimination against Asian communities in the U.S.

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January 15, 2025

A website migration to webflow could never be better

From a website that needed heavy developer involvement on another platform to an easier workflow in webflow that allow our dear client change images, copy and create new landing pages with ease.

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October 10, 2024

A retro-futuristic project

We tackled branding and created web experiences that brought this year's Archtober celeberation to life.

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October 10, 2024

Adding our content work for ofColor

We did consumer research, content strategy, motion graphics and many more services over a period that rejuvenated ofColors content. Check it out to see the challenge and results alongside metrics that were attained at the end of the day.

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October 10, 2024

Yet another branding project

This project showcases our rich design knowledge. We created colorful grid-based layouts for posters.

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October 10, 2024

We did more work for Atelio

The "About Atelio video" was a promotional video done to show all Atelio's product offerings. Our video production services were highlighted.

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October 10, 2024

Adding more work we are proud of - Personal Finance Explainers for ofColor

Learn how we took ofColor's overall content strategy to another level. We did motion graphics, wrote cutting edge scripts and delivered pleasant voiceovers among other things.

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October 10, 2024

We added our work with Atelio

Birth by two partners, Atelio came to life with a lot of collaboration and inspiration. Check it out to learn more about our process.

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October 10, 2024

New case study alert! We've been busy

We are thrilled to showcase yet another fun project where our art direction, photography, video production and concepting prowess were relevant. Given that Art Students League is the oldest art institution in the U.S, we could not have been challenged more.

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June 3, 2024

New milestone tags for work cards

Adding milestone tags to our work casestudies to highlight key turning points for our clients. A small but essential update.

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May 9, 2024

Enhanced Navigation on the Dark Mode Pages

We've optimized the Navigation component on dark mode pages, resulting in a more streamlined and visually pleasing experience.

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May 8, 2024

New Notecard

Explore the future with us as we share our unique perspective on spatial design and how it impacts the experience of shopping. Take a look on our ideas page.

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April 22, 2024

New team member update

We're thrilled to introduce another fantastic addition to our team for content writing! Discover more about us and meet the team on our about page!

April 9, 2024

Fixed font scaling bug

Turns out our initial implementation for font scaling with various screen sizes did not work as expected on larger screens. In this update we fixed it.

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April 9, 2024

Height update to our email signup form

We adjusted the height of the email form field to align with the button. The small details matter.

April 9, 2024

Adding the new site log page

Since we launched our new website, we have updated our site logs page. We will bring you along the ride for all the small and big updates through this page. Stay tuned!

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April 9, 2024

New team member Update

We are excited to add yet another awesome creative for our photo and video content. Find out more about us and the team on the about page

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April 9, 2024

New Notecard Idea

Starting the new year off with fresh highlights of the potential trends of 2024. Be sure to check it out

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February 12, 2024

Revamped Cover Images: A Fresh Look for Your Favorite Ideas!

Excited to unveil the updated visual style of the cover images for some of our 'ideas'

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February 12, 2024

ReIntroducing Notecard Inspired Ideas!

This reading experience is designed to enhance focus and legibility, drawing inspiration from the popular "flash-card" model often seen in education apps.

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February 12, 2024

Introducing Our Brand New Website!

We're excited to introduce our new website, designed to make your experience with us even better.

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January 4, 2024

Woohoo! Our New Website is Here!

We are thrilled to announce the launch of our new and improved website!

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January 4, 2024

Update Log! What's New and Improved?

We believe in keeping you in the loop! Our Update Log is now live. Stay up-to-date with the latest updates, bug fixes, and new features as we strive to provide you with the best experience possible.

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January 4, 2024

Learn with Notecards!

Get ready to expand your design horizons with our brand new Design Education Series presented through interactive Notecards! We're thrilled to introduce this exciting addition to our platform, where you can delve into specific design-related topics and acquire valuable insights.