We storyboarded, designed, and animated financial education videos for the BIPOC community. Here's a short peek of what we created for these videos.

The Problem

Many of the financial literacy tools that currently exist are dry, drawn-out and often times explain financial concepts in sweeping generalizations that only speak to a subset of the American population, the white upper middle class male.  Yemi, OfColor’s founder, wanted to change that.  When approached by Met Life to create co-branded content for their platform, he knew this was a great opportunity to approach educational videos differently.

The challenge…create engaging, entertaining educational content that speaks to the BIPOC community they are serving?

The Solution

Working with the copywriting team at OfColor, we helped conceptualize scripts that not only speak the language of their community but also gave real life examples that actually were relevant in their lives. Our goal was to create engaging videos that felt lively in their visualization, voice, and tone; while also representing the people that looked like our end audience.

We landed on animating these scripts with a highly graphic, collage animation style that felt fresh and on brand opposed to clip art drawings and powerpoint graphs that fill many videos in this sector. Visual themes in the videos included large oversized text, layered textures, cut out imagery, and bold graphics.

Illustration created for Manemethod, a natural haircare company based in NY. The product was designed for "anyone with hair" and so we wanted to explore that with an illustration depicting the many faces of the customer. We used this illustration in various areas around the brand, from website to product inserts, like the one below.

Branding and packaging design for natural haircare brand, Mane Method. With the brand's mission in mind, we worked with the client to design plastic free and recyclable packaging for their all natural product. We opted for an aluminum can and paper packaging. Toeing the line between friendly-approachable with a scientific and trustworthy touch, we landed on a vibrant palette, minimalist typography with playful iconography and messaging.

Packaging design for FirsdTea concept line. The packaging was designed as a continuous fluid illustration of varying landscapes, that would beautifully align when shelved next to each other. Each flavor of tea was represented in a different landscape from jagged mountains in moonlight of "Sleepy Tea" to the lush river's shore of "Jasmine Green Tea".

Greater was tasked with creating an engaging white paper for brand Code Climate.

KTO founders Alberto & Trevor, reached out to us with a mission to design an app that combined everything you would need during the home buying process and implement AI to help guide you through your journey, seamlessly.  They had lofty ideas but not a lot of direction on how to execute something as complex as this. At the time, they had a simple marketing page, a logo, and a very basic experience.

One of the most complex aspects of the project was understanding how the consumer experience and the partner experience spoke to each other.  The partner experience was designed for the representatives of the agencies and companies that offer the grants, mortgages, & services. The Admin experience needed to be the gate keeper for all the partners while also having insights into to the end consumer.