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Designing a website that simplifies the overwhelming immigration process
CLient
engagement type
One Time Project
duration
status
Completed
Service
Experience Design
Branding
Client
Alma
About
Alma
Alma is a legal tech company transforming the U.S. immigration process by combining immigration attorneys with AI-driven technology. Founded by immigrants who experienced the system firsthand, Alma is on a mission to humanize and streamline what is often an overwhelming journey. Alma helps navigate work visas and employment-based green cards, as well as businesses hiring international talent at every scale, with a 99%+ approval rate.
Designing a website that simplifies the overwhelming immigration process
Overview:
Alma, a legal tech company specializing in immigration services, needed a marketing site that could balance two critical needs: approachability for individuals navigating a complex, overwhelming process, and credibility for businesses seeking to hire international talent. We expanded their existing brand foundation into a comprehensive design system built around the concept of a path, a visual metaphor that guided users through the winding journey of immigration. Using a modern bento-style layout, dynamic animations, and an intuitive navigation structure tailored to both individuals and businesses, we created a site that feels human-centered, accessible, and trustworthy.
