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Producing financial education videos that resonate
CLient
engagement type
duration
status
Service
Content Creation
Client
Financial Finesse
Financial Finesse
About
Financial Finesse is a leading financial wellness provider that helps employers support their employees' financial health through unbiased education and personalized guidance. Through partnerships with hundreds of organizations, Financial Finesse reaches millions of employees, helping them build financial confidence and make informed decisions about their money.
Producing financial education videos that resonate
Overview
Financial Finesse needed to reimagine its video content to resonate with its brand. Their outdated long videos consisted of talking heads and no graphics, which made it hard to engage with their audience. We defined their brand’s video style based on the people watching the videos. We broke down information into infographics and examples. We also defined an approachable and conversational voice, different to text books and dry education platforms. As a result, we developed a series of videos that teach financial topics in a professional but approachable way, authentic to the Financial Finesse brand.
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