Producing financial education videos that resonate

Overview

Financial Finesse needed to reimagine its video content to resonate with its brand. Their outdated long videos consisted of talking heads and no graphics, which made it hard to engage with their audience.  We defined their brand’s video style based on the people watching the videos. We broke down information into infographics and examples. We also defined an approachable and conversational voice, different to text books and dry education platforms. As a result, we developed a series of videos that teach financial topics in a professional but approachable way, authentic to the Financial Finesse brand.