Overview

FutureCard needed fresh photography to put their card and app at the center of the story. But we weren't interested in the typical stock approach of generic smiles and staged visuals that could belong to any brand. The photoshoot's concept was born from a simple insight: you can tell a lot about someone by their daily carry.  Their keys, their phone, and their card, all part of those everyday, small, insignificant but important moments. The shoot was directed to feel intimate, candid, and a bit rough around the edges. Flashbulb moments of the card in action, mixed with some surrealist whimsy of how the card transforms daily purchases.