AI spreadsheet tools tend to look alike. Atomiq came to us for a full brand refresh, needing distinction. They needed to feel less like default SaaS and more like a product with a point of view.

The logo fuses an atom with a spreadsheet grid, constructed from the A's in its own name. That same grid becomes the visual language everywhere else.

And the centerpiece started as the client's own idea: the Microsoft Bliss landscape, reimagined across four times of day. We broke the landscape into layers for a parallax effect, seeded it with interactive elements, including a butterfly that responds to the viewer, and overlaid it with the spreadsheet grid. 

The nod feels familiar, but in execution it's distinct enough to become theirs. And none of it sits still; the mark, the grid, and the landscape all come alive in a set of animated assets built to show the product in motion.