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Branding an AI tool that respects human creativity

CLient

engagement type

duration

status

Service

Branding

Client

Stringout

About

In a world of "AI video editors," Stringout took a different path: build tools that respect the craft. Their vision was that editors shouldn't be replaced by AI; they should be freed by it. They created AI tools that handle the tedious work that drains editors' focus and creative energy. This frees them to focus on what matters: the storytelling, the timing, and the choices that make a cut resonate. The real creative work stays human.

Branding an AI tool that respects human creativity

Overview

Stringout needed a brand identity that could stand alongside industry giants and reflect their philosophy: to build tools that respect the craft and that free editors instead of replacing them. However, with their product moving at startup speed, they needed a visual system with a fixed, flexible, and free framework to stay cohesive as they grow. We built a brand identity in record time that spoke to editors, taking inspiration from the editing timeline and informing their colors, visual motifs, grids, and more.

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