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AI-native teams are pulling ahead. Let’s make yours the one they’re chasing.
Source is coming. Is your brand ready for it?
Source is Webflow’s new workspace where marketing teams and AI agents build, test, and optimize the website together. Those agents are only as good as what they know about you. We turn your brand and site into foundations they can work from: clear context documents, a clean build, and workflows your team can trust. So you’re ready the day Source opens up.
The platform on the other side of the shift
Source by Webflow
Source is Webflow's new agentic platform where marketing teams can work directly on the site.
The Designer got you here; Source is what's next.
Every role gets a custom workspace with AI agents that support their work, brand systems that prevent drift, and guardrails that protect what ships.
It runs on real code and connects to the codebase, CMS, and martech tools you already use, whether you're on Webflow or another system.
WHY Source
Move fast. Stay whole.
Governance, approval paths, and reporting are built into the platform, so more output stops meaning more risk.
Set brand rules and approval paths that hold across every team and agent.
Pull live site and campaign data into custom reporting dashboards.
See what's shipping and what's not without opening a ticket.
Power your AI native marketing teams with Source
How Source is different
Work from views and interfaces customized for the goals you own.
Role-based views
CMO
A view built around the metrics and approvals you own.
Growth leader
A view built around your funnel: the pages, tests, and numbers you’re accountable for.
Brand & design
A Brand view that holds your components, styles, voice, and tone in one place.
Web & Dev
Configure a workspace per teammate, so marketers see only what they’re meant to touch.
Content & SEO
A CMS view and approval flow shaped around how your team publishes.
Governance
CMO
Decide how much agents can do on their own, and see who (or which agent) changed what.
Growth leader
Give agents room on low-risk tests while keeping human sign-off on the pages that carry revenue.
Brand & design
Every page gets checked against your brand system before it ships, whether a person or an agent built it.
Web & Dev
Set permissions and review paths once; agent changes follow the same rules as human ones, with an audit trail.
Content & SEO
Agent-drafted content goes through the same approval path as anything a writer submits.
Composability
CMO
Add agents to your web operation without replacing the codebase, CMS, and martech you already use.
Growth leader
Keep the analytics and martech you trust connected while teammates and agents ship changes.
Brand & design
Bring in your existing components and styles instead of rebuilding the design system.
Web & Dev
Connect your existing codebase, CMS, and hosting instead of replatforming.
Content & SEO
Connect the CMS your content already lives in, then edit, publish, and optimize it from one workspace.
Campaigns
CMO
Shorten the path from campaign brief to live landing page and ad collateral.
Growth leader
Launch a landing page and on-brand variants for each paid campaign without filing a dev ticket.
Brand & design
Agents generate on-brand campaign variants; you take visual control for the final polish.
Web & Dev
Campaign pages get built inside the components and permissions you set, instead of landing in your queue.
Content & SEO
Briefs, landing pages, and supporting collateral come together in one workspace.
Assets
CMO
Get more from creative you’ve already paid for by remixing it instead of reshooting.
Growth leader
Turn one winning ad image into new variants by changing the copy, not starting over.
Brand & design
Edit one element of an existing asset, like the headline on an ad image, without rebuilding the file.
Web & Dev
Marketers adapt and save approved creative themselves, ready to use, so file swaps stop coming to you.
Content & SEO
Repurpose existing images for new posts and channels by editing their text and elements.
The whole Webflow platform beneath one surface
See what's under the hood
Source is the layer your team and agents actually work in. Underneath, it's powered by the full Webflow platform.
Humans
Your Team
Agents
Build Foundations
Manage Content
Infrastructure
Convert
Governance
Output at Scale
(Hyper)Change is the new normal
What Source changes for marketing teams
THe Marketing engineer
When the role evolves
Agents can’t read a brand guidelines PDF. They need your brand as components, voice rules, and approval paths. So content, brand, web, and marketing roles are shifting toward what some teams call the marketing engineer: less making each asset by hand, more building the system that makes them.
A brand designer stops resizing banners and sets the rules an agent uses to resize them. A content lead stops line-editing drafts and sets the voice check and approval path they go through. Getting ready for Source means building that system before launch.
Your AI-readiness check
Here's where you can get started
Diagnose your brand PDF
We audit your brand, site, and stack to find where agent-made work would drift first: voice, color, type, or imagery.
Build your brand system
We move your brand out of the PDF and into components and rules, so every person and agent works from the same standard.
Set the rules for your agents
We set the approval paths and agent instructions that decide what agents can ship on their own and what goes to a person.
THE greater Way
How we help you build forever
At Greater, we build systems that last and grow with you, not one-offs. BrandOps for your brand systems and governance, WebOps for your web infrastructure. This way, you don't need a rebuild every time your team, your tools, or the world changes.
From our clients [ 1 / 1 ]
"Working with Greater has been a phenomenal experience. They helped us rebuild our entire marketing site from the ground up, from the big-picture strategy all the way through the details of building and shipping the final product. Throughout the process, they truly felt like an extension of our team and brought a level of thoughtfulness, craft, and care that consistently exceeded our expectations. I couldn’t recommend them more highly."
469%
growth in demo form submissions
"Before working with Greater, we weren't ready to send people to our website. Now, it adds real credibility to our outreach. Greater was an amazing partner: thoughtful, patient, flexible, and consistently on top of the work. We loved the work so much that we carried it through the product itself. What AI can do is generic—it never would have put the kind of craft Greater did into the hero, and it is incapable of delivering the attention to detail and personalization that Greater achieved in our branding. AI is a helpful implementation tool—Greater decides what’s worth implementing."
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"Working with Greater for the past five years has changed how we think about collaboration. Alex and Jon have repeatedly gone above and beyond to help shape how we think about... what Archtober can achieve, helping us expand and improve not only our outputs, but our internal workflows and proccesses.
114.2%
growth in site users
"This is a team of highly skilled and hardworking storytellers that go the extra mile to help brands stand out... We knew it would be a challenge [but] Greater helped us discover how to describe who we are in simple and relatable ways through crafted copy, motion and illustration. We loved how collaborative the team was with us, willing to put in the work with us to get everything just right. In the end, our website feels like a beautiful new home that represents who we are today and where we want to go. We could not have asked for a better brand partner for this project!"
"Greater has provided the strategic insights we need to succeed in an evolved digital landscape. Their streamlined approach to creative has helped us refine and implement new brand standards seamlessly, and their understanding of organizational structure and strategy has been invaluable in crafting our consumer-facing digital experiences."
117%
growth in organic search traffic
"It doesn’t seem that long ago that to get one or two reservations for the next summer in November was kind of special… Now everything is booked in the following season before winter is over. Greater's work changed our business."
361%
growth in organic traffic
"Working with Greater has been an invaluable experience. From our startup phase to fast growth, and eventual acquisition, their design expertise played a pivotal role in shaping our brand identity. The team consistently delivered innovative and tailored solutions, aligning with our evolving needs. Their collaborative approach and commitment to quality made Greater an integral part of our team."
$33M
growth in market cap after site launch
"Greater understood we couldn't just mimic the sanitized language of other benefits companies. That our story demanded something different. They helped us find a voice that reflected our belief that this work isn't just about benefits, but about seeing people fully. I couldn’t ask for better partners. Greater functions like an extension of our team and is equally invested in our mission to improve the lives of the underserved. The combination of design excellence, brand knowledge, and startup growth hacking skill have made them invaluable. "
497%
growth in monthly content production
"Working with Greater feels like having an in-house team of digital experts. Their ability to translate ideas into impactful web experiences has elevated our brand and streamlined our digital presence. We don’t just rely on them—we trust them."
"We have thoroughly enjoyed working alongside the entire team and trust they will continue to position us to remain on the forefront, which will continue to help us significantly increase our media presence in all spaces."
"After Greater was highly recommended to us by another organization, we set up a consultation call and knew they were the right choice after just one hour. Jon and Alex were extremely hands-on throughout the entire process, ready to answer the simplest of questions at any time. They came to each meeting prepared with beautiful examples and mockups of what we can expect from the live site for us to choose from and further customize... Greater created the website of our dreams! ...To this day, they are still supportive and ready to help. We cannot thank them enough for bringing our vision to life and making our website everything we imaged and more!"
"I can't recommend Greater enough. We had a barebones brand-book with colors, typography, etc in place, but they didn't mean much on their own. Greater really helped bring our vision to life... unlike other vendors, they weren't trying to anchor one design option by showing us 2 other bad ones.... Development was super fast!"
"The Greater team is a delightful partner. We successfully partnered on a marketing page rebrand and elevated our front facing experience. The unexpected positive out of all of this is a clearer brand image."
Greater x Source by Webflow
Get Source-ready with Greater.
Source is the platform, we're how you make it yours. We get you ready before launch, stand up your BrandOps and WebOps inside it, and hand over the keys.
Source by Webflow
map
We audit your brand and website, wherever it lives. We document what you have, how your team works, and where agents can help.
Build
We write the context your agents will need: brand voice, visual rules, content patterns, and what’s off-limits.
Govern
We set the rules: who approves what, where humans stay in the loop, and how your brand context stays up to date.
RUN
We ship the foundations that work today with the AI tools you already use. When Source rolls out, you're ready to jump in.
FAQS
Frequently Asked Questions
What is Source by Webflow?
A new Webflow platform where marketing teams and AI agents work on the same site through role-based workspaces, with governance built in. Think of it as the operating system for an AI-native marketing team that we help you set up so it's ready to run on day one.
Is Source available to everyone yet?
Not yet. We are speaking closely with Webflow to share updates with our community. We support businesses in transforming to an AI-native team to prepare as Webflow rolls out access.
What does Greater actually do with Source?
Right now, we help you get prepared for it. The shifts required are not just digital deliverables, but also includes how you work, your operations, and your team's mindset. After it is launched, we support by migrating you into Source, setting up your systems and agents, and handing off ownership so your team can run it without us in the loop for every change.
Do we own it after?
Yes. That's the point. You can run it yourselves or have us provide support.
Do we need engineers on our side?
Not in the traditional sense. Marketing roles are shifting and you've probably already seen competitors hiring for content engineers and marketing engineers. We can educate and level up your team as needed.
Do we have to migrate or leave our current site?
You can keep your site, but you will need to migrate into the Source by Webflow platform. Because the platform is composable, Source will allow you to connect to what you've already built, including existing Webflow sites and non-Webflow stacks. If you have a custom-coded site, or something you vibecoded in Claude or Replit, we can help you migrate it to Source.
How does working on real code make the agents more capable?
Code is the native language of AI. Because Source's agents work on the real code that ships rather than a abstracted visual layer on top of it, they can understand your whole site, make bigger structural changes, and check their own work, which is what turns them into real teammates instead of a prompt box.
What stays in human hands, and what can agents do on their own?
You decide. You can require human approval before anything ships, or give agents more room on lower-risk work. Either way, agents follow the same permissions and review paths as people, and every change is logged with who or which agent made it. At Greater, we like to build systems with a fixed, free, flexed framework. If you're interested in learning more, please reach out to chat!
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