UEG's flexible website

The challenge

UEG is a global media agency that works with some of the most prominent artists, athletes, and personalities, effectively placing brands at the intersection of culture and entertainment.

However, updating their website portfolio became a tedious and time-consuming process, dependent entirely on the availability of a web developer. As a result, their site remained outdated for three years; frozen in time, unable to showcase recent case studies, or even update basic contact information. This lack of flexibility severely limited opportunities for business growth.

The scope

UEG needed more than just an agency to design and build their new site, they needed a partner who could restore full control and autonomy over their marketing platform. To achieve this, we built a new version of the site to Webflow, a transition that not only empowered their team to manage updates independently but also allowed us to enhance the user experience.

The process

We began by refining the information architecture, simplifying menus, and linking to key pages for better content organization.

With a solid structure in place, we designed a sleek, modern aesthetic while preserving the site’s original brand direction. Our focus on large-format imagery, a dark aesthetic, and attention to detail resulted in a visually striking website.

We understood that UEG's needs extended beyond the initial challenge; their website needed to reflect the scope of a global business with offices worldwide. To support this, we implemented a solution that allows full translations with the click of a button, ensuring the site is accessible and relevant to an international audience.

Result

UEG now owns a dynamic, easily navigable website that showcases its latest case studies. It's consistently updated and available in six languages, all while maintaining an elegant design that reflects its global presence.

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