Today we want to highlight a nice bit of non-profit marketing from one of our favorite organizations, International Justice Mission (IJM).
IJM is a legal organization focused on bringing justice to the poor. For example, they do a lot of work with sex trafficking in third world countries. They’ll send under cover investigators to infiltrate the groups doing the trafficking, gather data, and use that to prosecute those involved. They believe that one of the reasons people exploit the poor is that there are no consequences. By holding guilty parties responsible, they help victims escape abuse, help countries deal with internal problems, and show that it is in fact possible to achieve justice for the poor.
Give them quality. That’s the best kind of advertising.
~Milton Hershey, Founder of The Hershey Chocolate Company
The best kind of marketing is authentic. Make sure that you when you market your organization, you actually have a compelling and real story to tell.
Image from Business Insider.
When people talk about style trends, they are usually referring to fashion. One year is it cool to wear neon colors the next year it is not… at all. Trends exist almost anytime you are dealing with any creative field and graphic design and marketing are not immune. Unlike fashion though design, especially logo design, tends to stick around for a lot longer than design trends do. It is not wise nor economical- to redesign your logo with every trend.
It’s important to understand when you are dealing with design for logos and branding, you want your logo to be able to stand the test of time. That being said you don’t have to make your logo stiff, boring, and bland in order for it to be timeless. Great design is able to find and use the gems from the current trends and combine that with classic design staples to create a truly timeless logo that looks up-to-date but not trendy.
Speaking about timeless versus trendy – there is a great designer who takes well-known brands and plunges them into the very trendy ‘hipster style.’ Read More